Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
For marketers, there’s never been a more important moment to reconcile ethics and strategy If you want a room of nerdy marketers to bicker and disagree, ask them for a definition of “strategy.” If you want to make the debate …..
Whether you are focused on B2B or B2C efforts, generating more traffic to your website is still one of the top challenges that marketers face on a consistent basis In today’s fast-paced, continuously distracting digital age, it can seem nearly …..
Research into customer expectation and behaviour, quality and delivery method, when it comes to content marketing B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a …..
To make the benefits of online marketing more concrete, let’s consider some common goals for auto dealerships The automobile industry has come a long way — and not just in terms of technology. At the beginning of the millennium, those …..
Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is …..
It is one of the most significant parts of the business world in today’s era. But, it is usually tough to predict the future of the e-commerce market But, still, experts have predicted recently that 2018 is going to be …..
Where to place your online ads: How to use scripts to filter your ad placements to select the most effective This article is useful for those who would like to place advertisements on sites across the Internet, e.g. on YouTube, …..
Find out how strong branding adds value to your business, and how to get started when it comes to building your own brand Branding. The word is often thrown around in conversations about marketing, but what does it really involve …..
Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly …..
Five-part formula to help you optimize landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing …..
