Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the data overload happening in the marketing community. He offers tips and tools to marketing …..
What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard …..
Facebook vs. Instagram: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on …..
Pointers for the perfect marketing résumé in 2019 As a marketing expert, your job description includes selling products and services. Then writing a marketing résumé should be easy for you! You just have to sell yourself, right? It’s ironic, but many …..
Learn how to ensure your content gets discovered Ever work on a single important article for weeks on end? Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know …..
If you’ve been thinking about starting an e-commerce business, you might want to consider the subscription box market. Subscription-based mail order businesses like Ipsy, Dollar Shave Club, Blue Apron, and Birchbox have been growing by leaps and bounds According to …..
How AI is revolutionizing e-commerce even for small businesses If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are …..
Agile digital marketing: It’s time to consider how focusing on agility can reenergize your marketing efforts. As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised …..
Consumer brand marketing made creative by Honda We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 …..
Selling Apparel Products? Get more from your Google or Bing Shopping campaigns With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites …..
