Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The way you design and code the emails can either create barriers or remove them Emails are getting more and more popular with each passing day. However, it still needs work to make email marketing an inclusive place that everyone …..
Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don’t often find common ground within the B2C arena. I myself have what could be …..
Search engines are now using data-driven factors to determine how relevant your website is to a particular search query The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO …..
Where is the digital advertising industry today? When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. …..
Position tracking for small businesses made easy through SEO tools Search engine optimization (SEO): in this day and age, you’re simply not going to get anywhere without it. No matter what line of work you’re in, it’s almost a guarantee …..
Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and …..
Lawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that? Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a …..
Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really? If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across …..
Always managed to approach an important social issue perfectly within a global marketing campaign We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble’s Always …..
How to start an eCommerce (business on a budget) The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in …..
