Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to know if you should be selling on Amazon, or if a third-party seller would suit you better For businesses wishing to reach a wider market with their products, selling online can seem intimidating. Selling with an established company …..
MTA and MMM are powerful when used separately, but when used together, they can be transformative for marketers Modern customer journeys are long, with myriad touchpoints between initial awareness and the ultimate decision. One shopper might end up on your …..
A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management …..
How do you know who isn’t converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the …..
To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. …..
Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services …..
How to optimize your content for Google’s ever-changing search results Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. …..
Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains …..
Reaching the first page isn’t enough anymore, you need to place your business in the #1 position Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you …..
Anything that affects the performance of content should be a content creator’s business (even if not directly) Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead growth, and improve conversion rates. But content …..
