Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype …..
Essential CRO and SEO advice for small new e-commerce businesses In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce …..
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine …..
Facebook’s new smart speaker, LinkedIn’s re-built Pages, Twitter cracking down on “suspicious” follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next …..
With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..
One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how …..
To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based …..
This article covers 50 actionable methods you can implement to get quality backlinks to your site Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish …..
Make sure you avoid these costly e-commerce mistakes at all costs There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, …..
Greggs makes cheeky advertising decision, Facebook delays its political ads tool, Female voices favoured by under 35s and LinkedIn updating more of its Campaign Manager As well as numerous Christmas campaigns launching over the last week, there have been changes …..
