Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in …..
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires …..
5 techniques to use SEO data to make better content marketing decisions Did you know that 91% of marketers use content marketing as an approach in their organizations? It’s clearly gaining momentum. But not all is sunshine and roses. The …..
In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales. No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. …..
More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has leveraged the greater array of choices available to consumers now, which is much more …..
Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s …..
How to define an appropriate budget for digital transformation – one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organization This a difficult balancing act, and never more so than for digital transformation projects. …..
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You …..
Eliminate bloated bottom lines by adopting a zero-based budgeting approach The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – …..
Over 95% of consumers say customer service is the most important factor in their choice of a brand The customer service game is quickly changing. Customers tend to expect more from their interactions with brands and consequently, brands are forced …..
