Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Why local customer service ecosystem matter? The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service. A well-oiled customer service machine is the multi-faceted beast. …..
Nine of the best team chat tools for making your team extra productive this year With eight million active users and three million paid users, Slack is the darling of the business communication world. Indeed, the tool is hip and …..
With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of …..
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world …..
Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018 “There is nothing so stable as change,” Bob Dylan once said and perfectly described all areas of life, including business. To …..
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals …..
All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or …..
Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much …..
High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing ‘dark mode’ for its Messenger app We may have switched …..
Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple – people are getting …..
