Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Stories are extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer …..
Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019 As mobile use …..
How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But …..
How Coca-Cola could have foreseen the ‘New Coke’ crash It’s 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink …..
Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) …..
Instagram’s efforts to tackle fake accounts ‘not working’, marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts Find out all about some of the big marketing, social media and …..
The big mistakes that content marketers need to avoid when planning their campaigns While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can …..
To know how to adapt, you must first identify the so-called ‘disruptors’ that are set to change the world of digital marketing as you know it Perhaps you’re familiar with the often-misquoted Darwin aphorism, “It is not the strongest species …..
How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies …..
You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche …..
