Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a …..
Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results …..
As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition While e-commerce …..
Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years As we are well into the New Year now, the entire email fraternity is looking forward to some …..
Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation The first short message system (SMS) message was sent in 1992 and the first phone with …..
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. …..
Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions This week’s news roundup is …..
Forget all other social media platforms – If you run a B2B business, LinkedIn can be a treasure-trove for you With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users …..
Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans An underutilized talent pool – neurodiversity awareness There is an increasing demand …..
Voice technology is only one aspect of a rapidly-evolving tech sphere As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which …..
