Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every …..
Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride …..
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but …..
The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate …..
People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial ‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving …..
YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for …..
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been …..
Every irrelevant email is a missed opportunity that costs you engagement and conversion Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that …..
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated Without going through the checkout process, your customers will not be able to complete their transaction on your e-commerce website. The checkout …..
Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer …..
