Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..
Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..
A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service …..
Effective internal linking plays a vital role when it comes to improving user experience and SEO – here are seven ways to maximise the use of your internal links Links are what makes the web…well, a web. It’s the intrinsic …..
Facebook’s latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network This week …..
When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments …..
Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..
Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names …..
Social communities are the new conversion tools on the market Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are …..
Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be “100% safe” for brands, Facebook to improve messaging privacy and new interracial couple emojis announced This week’s news roundup sees concerns raised about privacy when 5G is rolled …..
