Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces …..
Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I …..
Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with 46% of searches on …..
In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners Website building has already become a real must-have for any business. Just take a closer look …..
Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn’s new partnership with Adobe, Twitter highlighting politician’s tweets that break community standards, Facebook’s clamp down on political advertisers and online video subscriptions outstripping cable customers This week …..
The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..
Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The …..
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without – a compelling offer. It’s the heart of any business success and …..
Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of …..
What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..
