Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..
A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client In the world marketing, proposals are one of those sales elements that most people …..
These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the …..
PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere …..
87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why …..
Instagram to stop recommending ‘borderline’ content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK’s favourite brand …..
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and …..
Creativity and resourcefulness may be the best weapons you can use when it comes to lead generation Lead generation is a crucial marketing activity as it signals the start of what could be a fruitful relationship with future customers. Unfortunately, …..
SEO needs to be considered as an integral part of a web design project, not as an afterthought SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its …..
Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This means you should be writing content aimed at humans, …..
