Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Integrating technical SEO within the development release cycle Being a great online marketer also means being an excellent communicator and project manager. And search engines’ increased focus on content, usability and engagement means it’s more important than ever to integrate …..
Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice User experience describes how a person feels when interacting with technology. It’s a …..
In digital marketing, saved hours can mean major revenue potential – as that time can be dedicated to other projects Don’t we all wish that we had just a few more hours in the day to get everything done? When …..
The successful launch of a new mobile app ad campaign requires a targeted UAC approach When launching a new mobile app, you may not have an advertising account history to leverage or a customer list to create a lookalike audience …..
Chart of the Week: Q4 2018 saw email engagement stay mostly stable but triggered emails still outperformed BAU messages, despite the lower volume A huge part of improving email performance is benchmarking against industry standards to see where you are …..
Good market research ensures that your site is optimized for the best customer experience while also helping you make sales With growing competition, SEO is not the same as it used to be. Nowadays, it is critical for a business …..
Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..
Starting up in the e-commerce sector is a challenge because of market saturation, which is why many savvy business people opt to buy an already established e-commerce store The exponential growth of the e-commerce sector cannot be argued with. The …..
Facebook’s Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter’s new live stream with guests feature This week, Facebook has updated us on how it is enforcing its Community Standards with …..
Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke? Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to …..
