Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers …..
Privacy is a top concern for people online, despite the fact that many want more personalized experiences from brands. With the constant decline of network television and print media, marketing strategy is shifting to the digital space. This has also …..
IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet …..
NAP consistency is one of the most significant factors of local SEO, so how should you ensure your NAP listings are correct and optimized? As a business owner, you should know the challenges that come with local SEO. Moreover, Google …..
Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native …..
CPA marketing can be an effective way to monetize your campaigns, so long as you test offers to identify the best opportunities. When you have less experience, your monetization efforts are severely hindered. I’ve tried all the verticals to monetize …..
Getting your marketing team to be more organized can mean that they become 397% more effective, but exactly how do you streamline your processes? Research shows that organized marketing teams are 397% more likely to say they’re successful. That’s an …..
Chart of the Week: 55% of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard A marketing data dashboard is a helpful tool that can allow marketers to visualize KPIs relating to the …..
Search Query data can help you create a PPC campaign that gets great results. Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns. Search …..
Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them. It has become increasingly easy to acquire leads through online marketing …..
