Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it? Semantic search is not a new concept in the SEO industry but many …..
Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter …..
Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do …..
UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability …..
People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started …..
Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them? Around 70% of users on the internet learn via content before purchasing a …..
The great idea behind each app, the end result and why they failed With well over two million apps in the duopolistic Apple and Google app stores – there are far more stories about app failures than app successes. The …..
A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your …..
Chart of the Week: 42% of email senders have a good reputation score but is that enough to get emails into inboxes? Email marketing can help convert leads into customers, re-engage existing customers and provide a high level of ROI …..
As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not …..
