Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient …..
Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..
There’s more to backlinks than link building and understanding this can help your site see the best results By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say …..
Google’s new data control features, Instagram launches ‘Restrict’, fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing ‘Stream Tweets’ This week has seen Google announce a slew of new features designed for helping users …..
PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft …..
Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. It’s popular because it works. As long as you can get …..
The concept of caution in digital marketing We’d like to hazard a reasonable guess and assume that not many people reading this article are trained soldiers. It’s likely that none of us has actually seen battle at all unless it’s …..
SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new …..
Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building …..
UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX …..
