Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Google’s BERT update, Twitter’s political ad ban, Snapchat’s new ‘share to Snapchat’ button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..
Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their …..
If you have used JavaScript for your website, it is important to remember that it can thwart your intentions by preventing your site from getting indexed on Google Just launched a dynamic website? Kudos to you! It could be your …..
The best digital marketing research across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX – to help inform your 2019 marketing strategy Because the state of digital marketing is always evolving, it is important …..
Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..
Marketers too focused on transactions, Snapchat’s strong Q3 results, Amazon’s new News app, Twitter’s poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in …..
86% of consumers are willing to pay more for a better customer experience, so exactly how do you go about offering them one? Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? …..
Marketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google’s short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is …..
An Instagram post’s success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well As a social media manager or digital marketing specialist, you want …..
Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to …..
