Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to e-commerce KPIs – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might …..
Co-branding offers a huge range of benefits but partnerships shouldn’t be formed overnight with half-baked ideas If someone said Nike, Sony and Doritos went into a bar and fell for their respective branding partners Apple, Ericsson and Taco Bell overnight, …..
Google adding warning badge to slow sites, Facebook’s new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram’s new feature takes on TikTok Following the addition of a new Speed Report in Google Search …..
Google has released the new Speed Report in Search Console – what is it, how do you use it, and what’s so great about it anyway? Following several screenshots teasing the release of the new Speed Report in Search Console, …..
The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing? The world is getting faster, which means few people have time or patience …..
When it’s time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals. Brands …..
Only 16% of companies focus on retaining a customer when all data points to the fact that acquiring a new one is at least five times more expensive. In this modern digital world, with fleeting loyalties and diminishing attention span, …..
Chart of the Week: 57% of people in the UK spend most of their time on social media or messenger apps, but Facebook is no longer the favourite app. Facebook is no longer as indispensable as it once was, with …..
Social engineering is the use of manipulative tactics by fraudsters to convince individuals or organizations to voluntarily give up valuable private information Modern businesses must contend with a range of cybersecurity threats, from DDoS attacks and hacking attempts to viruses …..
It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels …..
