Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists. 2019 is almost over but there’s enough time left before we …..
Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the …..
Affiliate marketing can provide a lot of benefits for e-commerce businesses, but only if you get it right According to recent studies, 81% of brands rely on affiliate links because they involve very little investment. Affiliate marketing, an appropriate marketing …..
It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. …..
What guides, templates, examples and Quick Wins have our members found helpful in 2019? We’ve taken a look at this year’s most popular Smart Insights resources Over the last year, we’ve updated and created new guides, templates, presentations and Quick …..
Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations “Know your audience” is Marketing 101, so why do so many marketing leaders miss the …..
87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy …..
Keeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers As an e-commerce business owner, you probably understand the important role that “trust” plays in converting first-time visitors into paying customers. …..
It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..
Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We’ve taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..
