Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Chart of the Day: The Role Various Types of Media Play in People’s Lives When it comes to media intake we have a plethora of types that are at our disposal. These different types are used by people in different …..
Understand marketing management team strategies that will set you apart from the competition If you’re planning a business campaign or venture, you need to form a killer marketing management team. It will ensure enhanced visibility of your brand and a …..
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within …..
How frequently are people shopping these days? Which channels do they prefer? What’s their motivation? These are all shifting variables – challenges for retailers who are trying hard to stay relevant and competitive in this consumer-driven world. To gain insight …..
As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI …..
Use a selection of these tools to boost the quality of the content you write Writing relevant and user-friendly content is harder than it seems. You need to ensure that your text reads clearly and with no mistakes in order …..
Media and entertainment business need to reinvent business models, TikTok’s ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..
A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never …..
Helping your team to develop their skills and knowledge can improve engagement, retention and business results. Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as …..
Managing all the data associated with SEO can be difficult, but Google Sheets can make it more manageable to handle and compare your data. Managing SEO tasks requires you ti handle a lot of data. While most SEO tools obviously …..
