Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face …..
Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..
Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert Paid campaigns are considered to be the best choice if you want …..
Get a handle on the jargon to understand technical SEO and get your site ranking higher. Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent …..
Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that delivers high ROI, which means …..
Artificial Intelligence is transforming content production for marketing, which can help deliver improved ROI and business growth AI is putting content marketers on the verge of becoming AI-first! AI is all set to revolutionize content. Is your business AI-ready? Talk …..
A marketing operations model integrates people, process and technology across the ecosystem, enabling the marketing organization to deliver the right message. I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to …..
Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube “should demonetize climate denier videos” We’re a bit late with our usual Friday news roundup, but the …..
It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..
51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective …..
