Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Content marketing that makes use of SEO should be a core marketing strategy for any e-commerce company Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the …..
Conversions can be tricky things to keep on top of, and all businesses are different, so how will you know where to set the bar? Failing to prepare means you’re preparing to fail. Even if things are going well, it’s …..
With a little planning, you can tweak your campaigns to extract the most data, brand loyalty, and sales. The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for …..
Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey. Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity. Thankfully, because of …..
Adverts have ‘positive impact’ on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..
Customers are not only looking for a great product or service but also the most convenient and appealing way to get it – ie, mobile apps. So, there’s no uber to take you to your destination; no Google Maps to …..
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping …..
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are “Ergh, urm I – er, I’m not sure”. That was …..
The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity – but can marketers use the same technology to attract users and make them buy more? …..
