Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in …..
Not many organizations are taking advantage of account-based advertising yet, but get ahead of the game and you could see significant growth in 2020 How do you command attention from your preferred companies when the online world is awash with …..
How a digital product manager can bring leadership and organization to your business The role of a digital product manager can encompass many tasks. Traditionally, the role oversees the entire life cycle of a product, from defining the scope, building …..
Struggling with a small SEO budget? Here are five tips to help you get more bang for your buck. Every business, big or small, should be thinking about SEO. In a world where it is becoming increasingly difficult to gain …..
Streaming has quickly become the primary source of video consumption within the US and around the world, so what do marketers need to bear in mind? For most of us, the internet is already the primary source of the videos …..
Looking to improve your content marketing outcomes? Capture share of mind with a data-driven B2B content marketing strategy that doesn’t cost the earth The B2B purchase cycle is changing significantly – and so are decisionmakers, who are under more scrutiny …..
Customer Data Platforms (CDPs) came a long way in 2019 and they are going from strength to strength. So what’s in store for them in 2020? 2019 was a pivotal year for the Customer Data Platform industry. It experienced a …..
Too many organizations still view their data obligations as just that; a set of things they have to do Over 18 months have passed since the General Data Protection Regulations (GDPR) came into force. In the two years prior and …..
Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send. Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to …..
Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time …..
