Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..
Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature This week has seen Facebook’s calls for lighter regulations rebuffed by EU regulators …..
If your company has struggled with prospecting, there is a high possibility that you’re guilty of one or more of these major lead generation strategy mistakes Generating new leads through content marketing, SEO, and advertising has been (and always will …..
Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re …..
If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your …..
With no need to invest in inventory, the popularity of digital products is growing enormously Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products …..
Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is …..
ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when …..
Attribution, publisher transparency, behaviour, and segmentation are all key features Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll …..
Google Alerts is no longer enough. You need software that will go beyond blogs and news websites to monitor everything that’s going on with your brand. When it launched, Google Alerts was a revolutionary service. For the first time, Google …..
