Posts by Graham Jenner
Graham Jenner is Head of Partnerships at TopCashback. Graham manages TopCashback’s Partnerships department, the team that helps to understand and achieve client’s objectives. His role involves developing relationships with key merchants and networks and consulting on strategy. Graham has been involved in the campaigns that have won the ‘Advertiser Innovation’ award for the past two years at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.
Five factors to consider to grow your market share in 2013 Affiliate Marketing is an area that doesn’t always get as much focus as some other digital areas, but for people that take the time to embrace it, there are …..
How attribution data has informed the affiliate channel I recently met Helen Southgate, Online Marketing Controller for Strategy & Planning at Sky, presenting their approach to media channel attribution and how it informed their understanding of the affiliate channel in context with …..
Take inspiration from buddy films to get the best from your affiliate programme I often say that affiliate marketing is a people-led business, and that the better relationships you can build with your affiliates the more you (and they) will …..
How to think “out-of-the-box” when setting goals for affiliate marketing Thinking about the options for affiliate marketing can often be ‘boxed’ into one area. For example, content sites can help develop a brand, or cashback sites can drive high volumes …..
A summary of key issues you should be considering when looking to choose an affiliate network If you launch an affiliate programme you will need to ensure that you have a tracking solution in place. One of the most popular …..
Demystifying the affiliate marketing jungle It can be hard to understand affiliate marketing if you’re new to it. When I mention I work in affiliate marketing people often looked scared and confused! Quite often you might be unaware of the …..
Mutual benefits, great communication and unrefusable offers create an outstanding affiliate programme Don Corleone was a visionary. He was able to look ahead and predict what would happen before his competitors. He thrived in a competitive environment despite a number …..
