Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
How to optimize your marketing and media priorities for the year ahead Smart Insights have launched their first ‘playbook’ in response to our members’ feedback. What is a playbook? Complex sports, such as rugby, cricket, and American football, often involve …..
Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the …..
How to use strategic targeting to boost your results from Facebook video ads In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention …..
Facebook digital transformation journey is ‘only 1% finished’ I recently had the opportunity to visit Facebook’s Dublin HQ for a deep-dive immersion session. The objective was to up-skill everyone in the latest thinking and best practice in digital and mobile …..
A review of different frameworks covering the customer journey, brand and content Today, consumers do not search, engage and consume information within individual channels while making purchase decisions. Their journeys are fluid and choices are influenced by multiple channels, devices …..
Our round-up of this year’s best seaside SEO conference My trip to BrightonSEO this year was my first (and long overdue) time attending the conference and I can say with 100% confidence that it was worth the time and expense. …..
The five biggest announcements from Facebook’s global developer conference On the 18th and 19th April Facebook hosted F8, their annual global developer conference, where the technical community joined up for two days of workshops, product demos and 1:1 time with …..
Five ways to supercharge your Facebook video ad campaigns for your brand Facebook is now pretty much a ubiquitous presence in many of our lives. The platform now has over 1.65 billion monthly users and is considered so influential that …..
Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we’re all too aware of the importance of data. For example, the typical fortune 1000 company that sees a 10% increase in data accessibility generates $65 million …..
Tie your audience down with Anchor content As the Smart Insights – HubSpot Content Marketing 2016 research shows, content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not …..
