Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
Practical steps and tactics to set leaders and employees up for success The concept of employee motivation is something that organizational development professionals have been thinking about and researching for decades. Where once money and other tangible rewards were considered …..
Five ways to frame our thoughts and actions as leaders As marketers, there will inevitably come a point in many of our careers when we’ll be asked to step up from operating as individuals focused on specific tasks (e.g. SEO …..
The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently …..
Guidelines for great creative from the world’s largest video sharing site At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing …..
The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..
A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc …..
Three ways to drive better collaboration within the workplace As the modern workplace has become increasingly dynamic, digital and cross-functional, effective collaboration across individuals, teams, and companies has become increasingly important. A Stanford research study from 2017 found that collaboration …..
The importance of creating a team and culture that thinks differently Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & …..
Three tools and tactics to inspire 10x thinking “Companies fail because they do the wrong things or they aren’t ambitious, not because of litigation or competition” – Larry Page, Google, 2013 The ability to innovate is one of the most …..
A review of some of the most interesting and important insights from this year’s report Mary Meeker’s annual internet trends report has become one of the most eagerly anticipated moments of the year (well, for internet/ data nerds at least!). …..
