Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and …..
A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..
LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..
… and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..
In the last four years, the retail environment has shifted to the point where a more expansive conversation is needed about ‘commerce’ rather than ‘shopping’. I recently attended a talk by Jamie Peate, Global Head of Retail Strategy at McCann …..
Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including …..
Putting the right measures in place to achieve excellence in 2020 There’s little doubt that 2020 is going to be a big year for marketers (although I appreciate we say this every December!). If you’re intending to start the New …..
Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. …..
Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across …..
