Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
Five methods to prove the efficiency and effectiveness of SEO Calculating and proving the value of SEO isn’t easy. Not only is there the misunderstanding of how SEO works when discussing SEO with senior stakeholders, but there’s also the added complexity …..
Three ways in which we can use social media insight to take action to improve our marketing As social media continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such …..
Recommendations on the top tips, techniques and tools to reach content marketing excellence in 2015 2014 has certainly been a busy year for content marketing and something that wasn’t a surprise given the research and buzz evident at the start …..
The 7 traits of an effective Social Media Marketing Manager The Social Media Marketing Manager role is now an established role in many large businesses. It’s featured as one of the main digital marketing roles in the Smart Insights top 12 digital job …..
Top takeaways from the content marketing/SEO workshop at Digital Impact Earlier in September I attended Digital Impact – Smart Insights’ inaugural digital marketing conference at the Cavendish Conference Centre in London. And as expected, it was a festival of all things digital, …..
Tools and techniques to support site migration We are currently living in an era of Digital Darwinism , a time where evolving technologies – from mobile, real-time, to social media and the Internet of Things – are disrupting traditional business …..
SEO techniques and tools that support effective SEO for 2014 and beyond Earlier in the month I attended the SMX search marketing event in London, and as with last year, SMX 2014 offered a huge amount of knowledge and insights from a …..
A review of 9 new features in Google’s consumer search behaviour insight tool When the Google Keyword Tool was removed and replaced with the Keyword Planner, approximately a year ago, the ability for marketers to filter traffic estimates by device was lost. …..
5 SEO activities that integrate with your content marketing activities Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and …..
The advantages of claiming your online identity for SEO and brand authority As search continues to advance, the concept of authorship and identity will grow in importance. Many opinion leaders believe that over time, websites will begin to be ranked based not …..
