Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and …..
Case studies and best practices for producing truly outstanding content With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As …..
Showing how switching from working client to agency side can help your career progression After spending the best part of a decade as an in-house client-side marketer, I recently made the decision to experience life as a marketer within an …..
Three B2B content marketing case studies The increased focus on content marketing has continued , a trend highlighted by a number of studies surveying marketers’ top priorities: The content marketing boom is also reflected in the relative search volume trends …..
Understanding Google’s latest research on micro-moments and the implications for your marketing It’s no secret that mobile has dramatically impacted how we do business and how consumers interact with brands online – the latest mobile adoption data indicates that mobile …..
Day 1 round-up from Social Media World Forum, June 2015, London I had the pleasure of attending Day 1 of the Social Media World Forum in London on the 8th June. As you’d expect from an event like this, there was …..
Who are the winners and losers since Google’s mobile update? If you’re involved in using SEO to drive traffic, you’ll no doubt know the hype of the build up to Google’s mobile friendly algorithm update since it was initially announced in the autumn …..
How to tap the potential of Google’s search Suggest for multilingual search and better understanding of online search behaviour As SEO has evolved, so too has the process of keyword research/analysis. The days of relying solely on Google’s Keyword Tool …..
A tutorial showing how to use the keyword insights now available from Google Search Console and Google Analytics Earlier this Autumn, as shown in this Smart Insights alert, Google made the step that many SEOs and digital marketers were fearing: …..
Are you ready for the Google Mobile-friendly algorithm change which could be ‘bigger than Panda or Penguin’? Back in November 2014, Google gave its first guidance about the impending algorithm changes to affect mobile SEO which were summarised in this Smart Insights alert. …..
