Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
Three areas of focus to make shoppable marketing work for you and your brand As recently highlighted in Smart Insights’ top ecommerce trends briefing, 2017 will see a number of really interesting developments, from subscription-based business models to the growth …..
Content marketing best practices and examples for financial services It’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I’m involved with. …..
A brand-building case study focusing on format length, branding and testing best practices YouTube is becoming an increasingly important tool for digital marketers, both from an owned and paid media perspective. Over the last five years the platform has continued …..
How data, technology and changing consumer expectations are shaping the marketing mix The advancement of so many transformative new technologies over the last five to ten years is shaking up the modern marketing world. From the emergence of wearable technology, …..
How to utilise continuous improvements and ‘big bets’ to achieve operational and strategic excellence As part of any digital transformation agenda, the ability the test and learn gives businesses the opportunity to experiment, iterate and grow skills and competences throughout …..
5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is …..
How marketers can use a range of skills to boost their careers As digital marketing (and marketing in general) continues to evolve, so does the thinking associated with what makes a modern marketer. There have been numerous posts about T-shaped …..
You won’t be able to design a great site without a good understanding of information architecture The way in which a website is structured is a hugely important factor in determining how people find, understand and engage with content. In …..
5 content marketing lessons and insights from Buzzfeed founder Jonah Peretti Buzzfeed is a modern publishing phenomenon. Best known for listicles, GIFs and click-bait headlines, the company has now diversified into new areas, including politics, world news and even motion pictures. …..
Strategy, tactics and ideas to consider as part of a winning lead generation strategy Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states …..
