Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses …..
Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always …..
What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon’s revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..
Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..
Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also …..
An introduction and examples of using a planned approach to business digitalization with examples In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We …..
Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..
What is the difference and does it matter?! Before Digital marketing became the de-facto term, I’ve been asked this question a lot across the years… does the difference in scope between these terms matter? So, as we enter 2023, I …..
What do you think is the best, i.e. most useful marketing model? You may have noticed we’re fans of using practical models as tools to support marketing strategy development. We believe a clear, simple model gives us a framework to …..
What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, …..
