Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Pinterest to soon become the fourth largest referrer of traffic? In February 2012 I shared data suggesting the potential of marketing using Pinterest to increase awareness and sales for companies. Shareaholic have now updated their referral report and this coincides …..
A platform for true relationship building? I wrote recently about what I had learned about Google+ for content marketing; Google+ remains a channel that’s largely new to me, and as I delve deeper into planning my own personal (and +Smart Insights) …..
5 marketing tips from a Premiership footballer After a prolific rise to almost 1.7m Twitter followers in about 10 months, it appears that Joey Barton knows a thing or two about social media, or at least he has a natural handle …..
Differentiation vs Amplification We shared Seth Godin’s Circles of Marketing blog post a couple of weeks ago, it captured our attention because of the simplicity of the message, the focus on the fundamentals, Seth’s always good at that. The marketing …..
5 practical actions and an example you can follow Google+ is continuing to gather momentum, with more than 170 million users or more depending on who you listen to. At the same time though, there’s a lot of discussion around the …..
Recommendations on managing today’s media in a new report from the Altimeter Group Altimeter’s new report, “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media” by Rebecca Lieb and Jeremiah Owyang is very good read. I’ll summarise it with …..
Bulmers: Facebook fans are worth £3.82 more than non-fans “What is the value of a Like?” is understandably still a common question. There’s some interesting coverage regarding Facebook Fan value at the moment, the ‘ROI of social media’ is always …..
24 checks to help focus your digital marketing budget I’ve been reminded a few times during the last month that we’re at “that” time of year. A time where many of us get our budgets reigned back for us (or …..
Lady Gaga’s Littlemonsters.com crowns her social media empire Lady Gaga is renowned for her prolific following in Twitter (near 27m) and Facebook (52m Likes), Google+ (near 3m) – as well as Tumblr and recently her first pic on Instagram. Let’s …..
A new social commerce report shows the potential UK retailers that do not offer customers recommendations could be missing out on £9 billion in extra revenue according to a new report by nToklo. It seems that although ‘social commerce’ is …..
