Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Will social media become a broadcast channel? We’ve reviewed the implications of previous reports by GlobalWebIndex; they’re a really good source to inform your approach. In their latest report, GlobalWebIndex revealed that 517 million individuals have created an account on Twitter, …..
The big data opportunity – 4 key parts towards creating a strategy Today’s growth in interest in “big data” represents a phenomenal opportunity for creative and forward-thinking marketers. On the one hand big data is arguably nothing new, relative to …..
Haphazard social media adoption is putting your brand at risk A report earlier this year from Altimeter raises some interesting questions around how well brands are prepared to control social media as it proliferates throughout the organisation. It’s an interesting …..
An infographic showing how to plan and manage inbound marketing I’m a big fan of the inbound marketing model, sometimes incorrectly referred to by the narrower marketing activities of content marketing or social media marketing. Inbound incorporates both content and …..
Google research shows changing patterns of digital media and content consumption Recent research from Google offers new insight beyond the consumer’s shift to mobile, revealing how consumers view content across a number of devices – tablets, smartphones, PC’s and of course TV. …..
It depends whether you’re content sharing or starting conversation With so much written about the importance of marketing automation these days, the argument has touched on social media many times. It makes sense too as social media becomes more important, …..
Google+ with Google Apps, a platform for business? I’ve written recently about Google+ as the true social network and so it’s particularly fascinating to read this announcement today about Bringing Google+ to Work – it’s a very exciting step for …..
Why marketers aren’t giving social media marketing the credit it deserves Despite how important social media has become to marketers, Adobe are suggesting that it still isn’t being recognized for driving website traffic, engagement and conversions like it should be. …..
Showing how Facebook apps can increase engagement – will we see these due in Google+ soon? A new report from social media software vendor Wildfire (recently acquired by Google) uses some of their latest data to offer a few useful …..
The answer depends on your perspective… We know that the Olympics has been a raving success on so many levels, more so than many of us imagined. So, almost a week after the main event (the Paralympics are still to …..
