Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Our content marketing blueprint – updated It’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing …..
These stats prove it! This video (only a few minutes long) is worth a watch, some great insight into Facebook usage. You can see the clip on Facebook here. Here are 10 things that I learnt 1. Two thirds of …..
7 tips to effectively promote your infographics Last week I gave tips about creating effective marketing infographics. But creating an infographic isn’t enough, to generate the return you’ll obviously have to promote it. You’ll want to do this since infographics are …..
Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. Not your average corporate site and a major step in implementing their 2020 vision for marketing. It’s a site …..
5 themes and 21 ideas to help create a content strategy We’d no doubt agree that creating, sharing, distributing and promoting great content is now a very significant component of not only effective marketing, but effective brand-building today? We’d certainly …..
This is a great infographic – communicating 5 principles of B2B lead generation, it’s useful for any company marketing to business buyers. There’s some good basic reminders on here, here’s our favourite in Mobile (principle #5) – click to call: have a …..
What does it mean for content marketing? What is it with the idea of storytelling these days, everyone’s at it apparently – creatives, PR execs, ad agencies and now digital marketers, it appears. It sounds useful, inspiring even, I used …..
Google’s framework for multichannel success I appreciate the headline might be a bit controversial, but it’s a genuine question. It’s a natural follow-up to my previous post reviewing McKinsey’s New consumer Decision Journey. After all – Google are saying that …..
Red Bull: A lesson in modern marketing? I was debating writing this post, after all there’s so much written about the Red Bull Stratos mission in the 2 days since it was finally completed. Yet I’ve not seen much written …..
Digital creates new battlegrounds where brands can win (or lose) Dave and I were reminded of this 2009 McKinsey model recently since it raises useful questions about modern marketing which marketing managers need to answer when creating plans to get the …..
