Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
The One Infographic About the Digital Revolution You Need to Understand I really like this infographic, it reveals why marketing is so much more complicated than only 5 years ago, in one fantastic visual. The implications for managing marketing are …..
7 ideas to engage through storytelling “Those who tell stories rule the world” – Plato Storytelling – the buzz of 2012? I remember so many articles from last year, many great, claiming that 2012 was the year of brand storytelling. …..
Take control by reducing WILFING and other timesappers “Every action has an equal and opposite reaction” Isaac Newton And, of course every inaction has, well, an equal and opposite non-reaction. If we don’t work on the right marketing priorities, if …..
Learning from Zig Ziglar and Marc Benioff As a busy marketer working client-side, you’ll often hear yourself – and others – talk about not having enough time. That there aren’t enough hours in the day. I know from my own …..
Brands owners: cut the red tape for commercial success I recently spent a few days in and around a large global brand, a business that we’ve started working with and are still learning about. A business with an enviable brand …..
5 marketing approaches from Harry Gordon Selfridge that still matter today I’ve been following the Selfridges TV series and, although it’s great, there’s something that really bugs me about it. It feels like, as marketers, we spend a lot of …..
S**t happens… There’s a lot of discussion in the press after the hacking of Burger King’s Twitter account, and more recently the same has happened to Jeep, as it has many brands before. What are the implications? It’s time for …..
7 steps to getting an edge through marketing We asked ourselves this question of our own business this week – how will our own agency, First 10, grow commercial success in digital marketing as well as deliver that as a …..
The urgent need for risk-taking and creativity in marketing I recently attended Seth Godin’s presentation around his new book, the The Icarus Deception, a ‘Penguin Live’ event. I’ve been meaning to sit down and consider what I learned from it …..
Use questions and filters when planning for digital – don’t just follow ‘what’s hot’ We’re just ending the period of 2013 predictions, something I am fascinated by, find useful, but also dread each year. There are undoubtedly some great posts …..
