Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
6 experts and 6 takeaways on the future of brand advertising This is a nice piece from Contently. They’re asking what exactly does it mean to be a brand publisher today? They polled a number of thought leaders from some of the …..
Social media ROI is a messy business How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and messier it is to make decisions on measuring ROI. Social media …..
Does the Conversation Prism help or hinder understanding of how to manage social media? You might have seen the Conversation Prism has recently been updated to version 4 by Brian Solis? It’s always been a very useful reference to me – …..
Or is SEO just getting some context? 5 ideas for resetting your SEO agenda I’m not a fan of lightly making big, idle statements and this one has been made before. I say ‘SEO is dead’ now because the industry …..
Learning the commercial case for creative marketing I’m a fan of marketing that thinks, before it does. And, if I am honest, tired of “digital” marketing that focuses on channels and moving media spend without addressing the real strategic challenges, …..
Making your brand promises matter “Move from [product] differentiation to actually making a difference” Umair Haque, the director of the Havas Media Labs and Harvard Business Review blogger Earning your way into a consumer’s heart is something that we know …..
Multiple, lightweight interactions will rule in the ‘Always-on’ future of marketing The sentiment in the headline is something that we keep seeing – that marketing is rapidly evolving – look at how much people talk about content marketing now compared …..
Searchable, Shareable and Snackable are the keys to success I read this post last week and feel it’s worth sharing as a reminder for content marketing teams. It’s created by Skyword a software company serving content marketers, so a good example …..
Do your social media plans allow for the latest trends? This is a very useful SlideShare presentation from We Are Social. Useful before you step into your next round of content or social media marketing planning. It’s simple and succinct with …..
Yes 41 feature updates – here’s our top 5 from the Google I/O announcements Modern marketers have always had to take Google+ seriously, because of Google’s dominance in Search. Yet, there are other reasons too… with the proliferation of Android …..
