Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Steve Woods is suggesting that may be the case for companies that use a consultative approach to sales and marketing, and that changes to your digital marketing hold the answer. He suggests that with the advent of most new technologies …..
Social media is hot and being adopted by small and huge businesses alike – as a channel transcending the middleman and connecting brands directly with people it can only gather more momentum. Yet, despite all the hype and potential – …..
"€œThe purpose of a business is to create and keep a customer"€ – Peter Drucker With digital marketing in mind, I"€™d add the word "€œinspire"€ to Peter Drucker"€™s quotation. We must create and inspire customers – since inspired customers have …..
Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. Sign-up to our enewsletter if you’d like a reminder through the updates each Friday. …..
I recently read a great document, Brand Trends for 2010 (PDF), by Brand Keys with sound principles that can be applied to many business. It got me thinking how brand development has really come to the fore in digital marketing, likely …..
Social media marketing and Online PR essentials are our weekly round-up of what’s new if you’re looking to apply social media and online public relations in your marketing. We select the best posts on best practice and developments from the …..
