Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
It"€™s about customers People who influence me, people like Brian Solis, Jay Baer, Seth Godin and Doc Searls suggest that social media is best suited to engaging customers, as typically it helps develop some form of emotional connection which makes …..
Question: Our company is planning to out-source our SEO. We have lots of companies pitching, what are the major things we should be looking for from these agencies before we hire one? Answer: You will hear many similar promises or …..
Question: What are the basics of using Facebook effectively to promote an integrated campaign? Smart Insights Answer: Ultimately you"€™re looking to foster an ongoing relationship with someone, somewhere if you"€™re using social media. Facebook Fan Pages can be both "€˜home base"€™ …..
Being partly fascinated by infographs at the moment, I thought I’d share this one that has always intrigued me. It’s also a great example of how to create a viral effect in a B2B market by producing something exceptionally useful …..
Question: How Do I Get My Customers To Recommend Me To Their Friends? "€œI am interested in learning more about ‘Referral Marketing’ and wondered if you have any blogs or references on this subject. Essentially, my boss has asked that …..
The most inevitable trend in marketing? As you know, advertising has pretty much worn out its effectiveness. In my experience it has been this way for years now, evidenced through increasing marketing cost and decreasing ROI. The key challenge therefore …..
Anyone who”has worked in an “in-house” B2B or B2C marketing environment likely understands what it means when there’s so much to do that you might scream, yet commercial pressures from within the business are pushing even harder for results. To …..
I watched an online presentation this week by Jason Falls – he’s founder of Social Media Explorer if you wanted to check him out – it’s relatively basic stuff but he gave some great pointers about the different ways to …..
In a commercial world that understands the power of word-of-mouth it continues to puzzle me at how slowly business are catching on to fully leveraging the web to build their brand online (aka "€œthe fluffy stuff"€). Looking beyond search engine …..
Have you heard of Zappos? They’re a US online retailer mega brand largely unknown in the UK – more often referred to as a social media pioneer in marketing circles (for Twitter usage particularly). Yet, dig a little deeper and …..
