Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Twitter is more likely to help induce advocacy and future purchases Value: [rating=4] Our commentary: This short piece on emarketer.com gives a review of some new research revealing that Twitter followers who “follow” a brand are more valuable at the …..
Mashable highlight 5 growing social media trends Value: [rating=4] Our commentary: A new breed of Q&A services are changing the way we search. Barcode scanning applications are making products social, and deal-of-the-day sites are giving us ways to save by …..
Home Depot and Jet Blue reveal the Good, Bad and the Ugly Value: [rating=4] Our commentary: In this post from iMedia Connection they highlight the threads of two brands’ consumer interactions on Facebook: one that got it right (Home Depot) …..
Our guide to benchmarking competitors for effectivness in customer acquisition, conversion and retention In this guide, we take a look at the what, why, how and when of competitor benchmarking for digital marketing and provide a step-by-step guide showing the …..
Social Content Management System Tools Reviewed Value: [rating=4] Our commentary: Since many marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms"€”inviting consumers to comment on their products and services across the Web"€”they …..
The advantage of building open-source based communities Value: [rating=3] Our commentary: Open source – some marketers cringe, others will cheer. What’s the best option for your web strategy? According to Marketing Prof’s open source not only offers the collective creativity …..
Integrating social media is the key to success Value: [rating=4] Our commentary: eConsultancy commentator, Matt Owen, writes “…traditional media is still huge and it"€™s concerning that some of the hype surrounding social media could eventually be doing more harm than …..
Technologies get attention, yet they"€™re fleeting suggests Steve Rubel in this presentation for Edelmen PR. I couldn"€™t agree more – remember MySpace, bought by Murdoch 5 years ago for £330m. And, only yesterday Google Wave went belly-up. Rubel notes that …..
Richard Pentin (of TMW) has done some sterling work by teaming up with the IAB Social Media Council to tackle the hottest digital marketing potato; measuring and benchmarking social media ROI. Well, more specifically measuring social media activity that in …..
Answer: I"€™m assuming your asking about engaging with Twitter +- Facebook +- Linked-In +- your own blog or community? Here are three dimensions for you to think about… Be Relevant You"€™re right that it"€™s the initial engagement which is so …..
