Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
The Power of Customised Facebook Landing Tabs Value: [rating=4] Our commentary: This is a useful post by Jay Baer on the Social Media Examiner site. His point is that though getting someone to click your “Like” button is paramount to …..
Facebook fan page success is an effect of being a great company, not a way to become one Value: [rating=4] Our commentary: Great post on Convince & Convert, as unintentional as it may be, we are being misled if we …..
Fish Where The Fish Are Value: [rating=4] Our commentary: Oreo is one of the most popular Facebook pages in the world, I didn’t know that until today so Googled around to learn why and how they had achieved this. This …..
Buy Your Friends Starbucks On Facebook Value: [rating=4] Our commentary: Thanks to an update added yesterday to the Starbucks Card Facebook application, the brand’s fans can now gift Starbucks via Facebook. Importantly, the Facebook Card app was dreamed up by …..
Best practise advice on how to run online and virtual events Value: [rating=3] Our commentary: We’ve all attended them, and many of us have managed them, think about sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, …..
Here’s an interesting article about a real social media case study, I’ve summarised what I feel are the salient points. The case study is based around a luxury hotel in Greece, so pretty ‘real life’ stuff. Firstly, the hotel clearly …..
The high-lights and low-lights of 5 Foursquare campaigns – ClickZ Value: [rating=4] Our commentary: Since launching 18 months ago, Foursquare has emerged as a popular marketing platform for small businesses such as restaurants, bars, wine shops, and retailers – in …..
Forrester’s research highlights that social behaviours are changing to content consumption over creation Value: [rating=4] Our commentary: Forrester share more insights from their regular research into online social behaviour. They note that for years we"€™ve seen increases in more complex, …..
Know your audience! Value: [rating=4] Our commentary: Marketing Minute’s Drew McLellan of the blog offers some advice: “As you are crafting a new campaign that you hope will go viral” always ask yourself, is the juice worth the squeeze for …..
Lighten the load and increase the impact Value: [rating=3] Our commentary: The CMI (Content Marketing Institute) have posted a case study that we can all likely take something from. The company, OpenView Venture Partners, have more than tripled visitor traffic …..
