Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
5 Reasons You Need a Content Marketing Strategy So, social media is the current big thing taking a lot of our time, attention and emotional effort. But is it working for you, is your social media cart cart stuck in …..
Whilst researching another blog post I was reminded about this post from January this year, from Joe Pulizzi. "€œWhenever I lose my way (to a more traditional mindset), I read through my content-marketing heavy list. It’s guaranteed to help"€, says …..
Smartblog commented this week that being a great WOM (word-of-mouth) marketer requires an understanding of the basics that motivate people to talk about you and share your brand story. They highlight 3 ways, I’ve listed them below and added an …..
Yesterday, Facebook launched ‘Deals’ – a new application within Facebook’s now updated iPhone app – it will let you find deals at nearby businesses. It’s only available on iPhone for now, and only in the US until early next year. …..
Social network LinkedIn beefs up company profile pages Aside from improvements to the user profiles and implementing Groups half-way through this year, Techcrunch have posted about the beefed up Company profile page, a feature originally launched back in April this …..
7 Steps To Help Guide Social Media Planning Value: [rating=4] Our commentary: Lee Odden, of Top Rank blog fame, has pulled together a pretty detailed list covering his key areas to check when creating or refining a social media marketing …..
After my post last week, a few observations jump out that I feel are worth consideration before investing in Facebook Page development. Jay Baer mentioned that after mining their client Facebook API data, Brand Glue have found that 99.5% of …..
Here’s a useful post from Josh Peters on Mashable. Referencing the old and still highly relevant “AIDA” funnel – it may appeal as a starting point to those of you more familiar with that framework. It works because each section …..
Two months ago correction fluid/tape brand Tippex launched their hit YouTube campaign, “NSFW. A hunter shoots a bear!,” featuring a reluctant hunter faced with shooting a bear wandering up to his tent. The hunter decides he cannot shoot the bear …..
Don’t be the disaster client, agency or freelancer! Value: [rating=3] Our commentary: Mashable have interviewed several designers regarding what makes an effective and productive client relationship, I felt their post was interesting because it has echoed some of my own …..
