Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Trends From Social Tech 2010 Value: [rating=3] Our commentary: So, you have the website, the blog, Twitter account (with a degree of usage) and maybe even Facebook fan page, you’re tooled up – but do you feel like you’re just …..
Our advice – be worth Liking Value: [rating=4] Our commentary: I’ve blogged about it in the past, and of course getting Likes is fundamental to not only Facebook marketing but increasingly digital marketing, especially if you’re in B2C. Yet at …..
Considered, clever and committed – Cisco share their insight Since experimenting with a blog back in 2005 Cisco’s clever use of social media now plays a serious part in the company’s worldwide presence, writes Meryl K. Evans in a post …..
Groupon – The Failed Magic Bullet? A ‘cool tool’ won’t fix a weak sales promotion… It’s the third time now that that I’ve heard reference to new research on Groupon indicating that “32% of businesses using Groupon find it unprofitable”. The …..
We"€™ve seen a lot of changes on the internet landscape and how people interact with content within it, mobile and tablet PC’s being obvious examples. On top of that there’s changing web standards, influenced by that changing technology. Things like …..
So, you’re maybe launching a new campaign, maybe a product launch, something like that. You’ve limited budget and time, do you create a micro-site, a new Facebook fan page or section within your current site? I’ve faced this dilemma before …..
One in four page views are on Facebook in the US Hitwise has reported that visits to Facebook accounted for over 10% of US Internet traffic in the week ending November 13, 2010, year-on-year that’s a whopping 63.5% up from …..
Dan Zarella – the social media scientist – suggests that as social media marketers, there are lessons that we can learn from hypnosis and suggestion – though personally I’d be more likely to take this as a bit of light …..
You cannot hope for a successful content outcome in content marketing without a clear sense of intended outcome, and a strategy to support it. We"€™re a fan of Joe Pulizzi"€™s B.E.S.T Formula to help with this. The purpose of BEST …..
A few days ago, Google unveiled Hotpot, nothing to do with that Lancashire culinary delight, it’s Google’s foray into one of the fastest growing areas of the internet – location based software. So should Facebook, Yelp and the rest be worried …..
