Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
How do Fans really interact with Facebook and how can/should you interact with them You already know that, along with everything else on your plate, you need to develop Facebook as a valuable marketing tool in some shape or form, …..
A new infographic (we do love them at Smart Insights!) to have in mind for your planning this year. I think that the Facebook registration volumes in 2010 compared to total Facebook registrations is a real eye-opener, as is the …..
We know that email subscribers, and now social media followers, are so valuable since they’ve given permission to receive communications. The problem is that vanilla flavoured, promotional messaging en masse will fail – the different audiences in those channels most …..
Ideas on techniques for sharing great content Everyone knows that having great content is the secret to success with content marketing, but if you stop there, that’s only half the battle or you’re missing half the opportunity. If you just …..
An update on Facebook statistics at the start of 2011 Here’s an interesting graphic I thought I’d share, though I know we a probably not needing reminder of the beast that is Facebook – and our obsession with it. The infographic itself …..
To complete our look at trends to review to include within your Internet marketing strategy in 2011, here are my suggestions on key issues to consider when considering your social media strategy in 2011. 1. Content Social media is nothing …..
Facebook Connect"€™s ability to share content back into users"€™ profiles and their friends"€™ news feeds can be a powerful driver of traffic, and it’s usage is really picking up pace. Facebook"€™s Developer Network Director, Ethan Beard, was recently quoted saying …..
The pinnacle event for traditional, broadcast advertising is going social, according to two of the major advertisers Mercedes Benz and Audi (of America). It’s worth taking note as the Superbowl is famed for some pretty big campaigns the eventually go …..
We really like this new Influencers report, which you can get here, more because it shares great knowledge on “influencers”, what they are, how important they are and how to locate and communicate with them – in some cases it …..
Is Your Brand Inspiring The Millennials? Value: [rating=4] Our commentary: Our modern concept of convenience is about getting what you want, when and how you want it – whatever that may be, so says Nick Parish – the North American …..
