Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Which approaches work best to take your traffic to the next level? What should you do once you have your inbound marketing up and running? The scenario is that you’re creating or maybe curating great new material on your corporate, …..
How do we establish the Return on Investment from content marketing? This is a pretty big question we’re keen to explore with you since although much is written about why we must put more effort into content marketing, there’s relatively …..
How big is social sharing? Very big! ShareThis and Starcom MediaVest collaborate to release the first study on social sharing. The study focuses on ShareThis’ database of sharing activity for it’s widget in March 2011 and includes a detailed analysis of …..
Where do you start with such a big area? “It’s about relationships”, says Charlene Li, founder of Altimeter Group. There are some great slides in her presentation and the overall message I hear is: are you, your business or your …..
There are two new buttons available this week, well technically one new and available now and one evolved and still in the off-ing unless you’re in the US… Google +1 is now launched for websites and we’ll see it rolling …..
A useful report from Exact Target who have not only researched what consumers value from digital marketers, but also applied sound thinking to suggest what to do next, a mini guide of sorts. We’ve taken our spin on the report …..
Though one of the worst designed infographics in the world, yet there’s some very interesting food for thought here from Focus in regard to: Budgeting and planning resources for running social media marketing, it does of course cost! Interestingly no cost of content …..
The only marketing left “Content is the only marketing left”, suggests Seth Godin. I think that statement has never been truer, if marketing is about respecting and teaching your customers to believe in you over other brands. I’d say it …..
Interesting infographic from Advertising Age in the US. It certainly appears that Facebook is the place to engage with married mums! What gems can you spot?
This is an interesting infographic on the reality of marketers seeking to leverage social location-based check-ins, whether it’s Facebook Places or Foursquare. There’s been a lot of hype – mostly between early adopters it would appear – about check-ins. So, even though …..
