Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Is Pleasure from “Gamification” a new dimension for marketing? I’ve heard the word “gamification” many times this year; it’s a concept that is undoubtedly getting more and more attention within marketing. Admittedly, I’ve previously felt that this could be just …..
Market specialisation could well be a 2.0 model for social media monitoring We saw this post on Open Forum, and then Mashable and thought that it was a great question to ask by Mashable, since there’s a wealth of potential …..
Six key questions to answer in your social media strategy Assuming that you’re clear on what you need from social media in terms of goals and objectives, there is often a key missing ingredient from a social media initiative – …..
Having only recently got an invite I was wondering how the messaging worked and came across this on Mashable. Thought you may find useful!
Be mindful of the content marketing trap A lot of my recent posts, and indeed a lot of what I read at the moment, are focussed around content creation and content marketing. I for one have been promoting it as …..
Some of the best in digital marketing offer their social media advice We’re always cautious of rule-books – but when Eloqua team up with JESS3, Steve Rubel, David Armano and Scott Monty (amongst others) then it’s certainly worth stopping to …..
An interesting infographic reminding that consumers that typically engage with brands, albeit few of them, will not only buy more from that brand but also recommend to others – so how can you be more interesting and engaging and also …..
Hitwise data reveals the importance of Facebook marketing for online retailers In a recent post Robin Goad of Hitwise reminds that “Facebook is the second most visited website in the UK after Google and is now the second biggest source …..
A genuine framework to operationalise your inbound (or content) marketing We’re big fans of the marketing that Eloqua do, much of it with designers JESS3, they do inbound/content marketing so well – it’s gold standard stuff in terms of best …..
How to overcome company resistance to social media marketing? I read the title of this blog somewhere in the Now Revolution (a great book by Jay Baer & Amber Naslund) and it occurred to me again recently on train journey …..
