Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
The anatomy of a fan A genuinely useful infographic from Moontoast (they create e-commerce software for Facebook pages). This graphic reminds us on the how to market to those different levels of engaged users – all fans are not the same!
Advice on processes for managing crisis communications online We’ve recently seen two different formats of helpful guidance on social media governance. First, here are the recommendations from the SMI11 conference where Neil Chapman and Chris Reed share their insight into the …..
Actions speak louder than clicks Value/Importance: [rating=4] Recommended link: Starcom MediaVest SMBI Study Starcom MediaVest reveal how social engagement benefits the brand I thought it would be useful to share this new research in our alert since unusually it shows …..
Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically …..
Creating a balance between sales optimisation and marketing When did you last run a campaign that sought to engage a market, to really engage and inspire potential customers rather than focusing on selling to those already in buying mode? We …..
This is a great question to ask since it’s easy to get lost in the accumulation of Likes and Follows. I’m not sure of how actionable this info-graphic is though it useful to ask the question. A few observations: 10% …..
How do you really approach your marketing planning? After my recent post on marketing with the human factor, I’ve been thinking that most marketing today is still very product or category orientated – based entirely on what the business has …..
Master Marketer Seth Godin on marketing today “The internet is not TV 2.0”. You gotta love Seth Godin – considered, candid and rich with insight. I found this video yesterday and thought it was worth sharing. Why? A lot of …..
The third report from the Pivot Conference and Brian Solis Pivot have surveyed 230 brand managers and marketing professionals, this is their third report from that research. The report of course is helping promote something, an event that is pitched …..
“Listening and Engaging in the Digital Marketing Age” – a report, from Forrester. The full report from Forrester, commissioned by Dell, is available to read and download from Dell’s micro-site, which is here, the up-shot is that companies that launch …..
