Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Comscore data highlights consumer mobile behaviour More than 72 million Americans accessed social networking sites or blogs via their mobile devices in August, 37% up year-on-year from the same time last year, according to data via comScore. Here are 5 …..
If we agree that engaging with brands in social media is a good thing, then how can we do it better? With participation in social media being a key area to in building brand reputation, Weber Shandwick offer their nine tips to …..
5 contrarian Steve Jobs quotes all marketers can learn from “Why join the navy when you can be a pirate?” Just one of many great quotes from Steve Jobs and one that sets the scene for my post. For me …..
Useful infographic from Marketing Sherpa to promote their forthcoming B2B Marketing Summit. Marketing Sherpa have a lot of data and significant expertise around integrated marketing in the B2B space. Their graphic focusses on key insights on a 5 stage marketing …..
21 tips to help you review your approach to getting value from your social media marketing You hear this question a lot: can social media actually drive sales? It’s a key question with all the ongoing interest in social media. …..
Are we too fond of shiny new technologies? I read this great post by Seth Godin, it coincidentally arrived as an alert in my inbox within minutes of my talking to a college about a guy (who knows a guy) …..
and do you need one? I’ll be honest, I read ‘social media newsroom’ and I’m instantly confused. I’ve thought about it for a while now, since the term started being bandied about, and I still don’t get it. I think …..
Facebook features heavily – but Twitter a surprise? Value/Importance: [rating=3] Recommended tool: Add This Services Important if you value sharing in different global markets We thought it would be useful to share this free tool available from Add This, the …..
How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the “R” in ROI can be interpreted. We hope it helps! We also have a post …..
Where social media marketing misses the content opportunity I’ve been thinking about the key elements of ongoing inbound marketing activities – with the goal of driving sustainable interactions beyond one campaign. Our agency, First 10, played a part in a …..
