Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
A process for content mapping and workflow I’ve posted a few weeks ago on marketing automation and also this week on lead nurturing, the concept is reliant on having great content at each and every stage, so I thought a post …..
Are you cultivating the leads who are not ready to buy today? 80% of the leads who don’t buy from you will go to buy from someone else according to Eloqua, or more specifically Steve Woods, their CTO, in his excellent book …..
The IAB pitches in with new industry best-practice guidelines Are you doing paid-for promotion of your brand via social media channels? If so, or if you’re intending to, be sure have a glance over these new guidelines from the IAB. …..
My tips from practical experience What is marketing automation (originally called email marketing automation)? It’s software platforms essentially, they enable marketing (and sales) departments to increase lead conversion by letting marketing teams leverage captured data to automate the execution of …..
I think many readers will be familiar with Slideshare, a business-to-business (mostly) presentation sharing website which enables organisations to upload their PowerPoint presentations (or Mac Keynote) and Word documents and share them with the world. It’s an excellent way to …..
Manchester United show the way I posted last week about Facebook and their (I feel) vastly over-stating of the value of Facebook as a part of the marketing mix. Now, this week I read that Manchester United are building their …..
We love this quality infographic – well worth 5 minutes to read through it – it’s great to see the inbound model becoming more popular with marketers too. A few highlights of the infographic: People are opting out of our …..
Facebook is the fundamental ingredient, says Facebook I read this interesting article earlier this week on Ad Age, Sheryl Sandberg (Facebook’s Chief Operating Officer) speaking at the Association of National Advertisers in Phoenix last week. Sandberg had a few key …..
Use content and data to connect with customers With companies like Silverpop, Genius and Office Autopilot, it’s become much easier to develop a serious semi-automated approach to email marketing – and one that can dove-tail with a much wider content …..
We’ve posted before about the importance of persona’s and understanding the consumer properly, your consumer, well enough over getting lost in tactics and techniques first. This info-graphic again re-enforces how it’s this – not “social media”, “content marketing” or “SEO” …..
